5 Common Logo Design Mistakes and How to Avoid Them

Your logo is the front line of your brand identity. It’s what people remember, what they associate with your values, and what can instantly set you apart—or make you forgettable. Whether you're a new business owner or giving your brand a facelift, getting your logo right is non-negotiable.

At Infinite Indigo Creatives, we’ve seen it all—the good, the bad, and the truly unscalable. Here are five of the most common logo design mistakes businesses make, and how you can avoid them to create something that lasts.  

Overcomplicating the Design

The Mistake

Trying to cram too much into one logo—too many details, too many fonts, or a rainbow of colors.

Why It Hurts

Logos need to be instantly recognizable and scalable across platforms. An overloaded design gets lost in small formats and loses impact.

What to Do Instead

Keep it clean and focused. The best logos are deceptively simple—think Apple, Nike, or Target. Limit your palette, use one or two fonts max, and focus on one clear concept that reflects your brand personality.

Chasing Design Trends

The Mistake

Jumping on what’s hot—glitch effects, 3D gradients, ultra-minimalism—without thinking long term.

Why It Hurts

Trendy designs age fast. What’s in style now could look outdated in a year. Redesigning frequently weakens brand recognition and costs time and money.

What to Do Instead

Prioritize timelessness. Build a logo that still feels relevant five or ten years from now. Design for longevity, not for likes.

Picking the Wrong Font

The Mistake

Ignoring typography, or worse—using generic or illegible fonts that don’t match the brand.

Why It Hurts

Your font speaks volumes. The wrong one sends the wrong message or makes your logo unreadable, especially at smaller sizes.

What to Do Instead

Choose typography that reflects your brand’s tone—modern, classic, edgy, or elegant. Prioritize readability and harmony with the symbol or icon you use. And please—leave Comic Sans and Papyrus in the past.

Using Raster Instead of Vector Files

The Mistake

Designing in Photoshop or saving your logo as a JPEG or PNG.

Why It Hurts

Raster formats pixelate when scaled. That means blurry logos on print materials, signage, or anywhere size changes are needed.

What to Do Instead

Design in vector formats like SVG, EPS, or AI using software like Adobe Illustrator. Vectors are resolution-independent, so your logo always looks sharp—on a billboard or a business card.

Forgetting Versatility

The Mistake

Creating a logo that only looks good in one color, one size, or one layout.

Why It Hurts

You’ll use your logo everywhere—social media, merchandise, email signatures, packaging, banners. If it doesn’t adapt, it’ll fail you.

What to Do Instead

Design multiple versions: full-color, black and white, icon-only, horizontal and vertical. Test your logo in every environment it might live in—from screens to print to embroidery.

Bonus Pitfalls to Avoid

Even if your design is strong, steer clear of these common issues:

Using Clip Art

Your logo should be original, not stock.

Lack of Contrast

If it doesn’t pop against your background, it’s useless.

Being Too Literal

Your logo doesn’t need to spell out what you do—it needs to represent who you are.

Ignoring Feedback

Always test your logo with fresh eyes. If it’s forgettable or unclear, rethink it.

How Infinite Indigo Creatives Can Help

Creating a powerful logo isn’t just about avoiding mistakes. It’s about making the right strategic choices that align with your brand’s identity and future growth.

At Infinite Indigo Creatives, we don’t do cookie-cutter. Our branding team dives deep into what makes your business unique and crafts a logo that captures your essence—with style, clarity, and staying power.

We handle every aspect of logo design:

• Strategic brand alignment

• Typography selection

• Color psychology

• Icon development

• Scalable, versatile file delivery

• Full visual identity systems

  
  

Logo design isn’t just about aesthetics—it’s about making an impact. A logo that falls flat can confuse, distract, or turn people away. But a well-crafted logo? It becomes the face of a brand people trust and remember.

If you’re ready to get it right, we’re here to help.

Let Infinite Indigo Creatives design a logo that tells your story—and actually gets remembered.